Testing what works and what doesn’t work is very important for successful online marketing. Web analytics is a key component of any businesses online marketing strategy.
What are analytics? Basically, it is generating data from the activities of your website and online marketing activities. How do visitors find your site, what keywords are bringing in the most traffic, what actions are customers taking when landing on your site, which articles bring in the most traffic, which headlines work the best, how many page views are occurring each month, how much time do visitors spend on your site, what are the best traffic sources? These are just some of the metrics that can be measured by using web analytics that provide a glimpse into the mind of the customer. What is working and what doesn’t?
When connected to your business goals and marketing activities, web analytics provide valuable business insight that can be used to optimize marketing efforts and establish strategic and effective marketing campaigns that promote greater growth and greater ROI.